I
know that our IT department now has control of the website,
but please let me help them with keywords and search engine
registration. For example, it is not enough to just list our
own name as the Title Field on the homepage. That is
the first thing search engines look at, so why don't we put
some key statement and words that people might use to search
on for our products and services. And use proper detailed
Titles on every page.
And
someone really needs to work on the other hidden Description,
Keywords and Metatag fields. This is not hard,
but it does take someone with a good sense of how people find
us - by product, application area and geographic location.
Furthermore,
there are many other places to put descriptive tags, including
on alternate names for all graphics and many fields.
Finally,
I notice our new graphic designer takes some of our key statements
from the home page and has put them into fancy fonts. Of course,
most browsers don't have these fonts so he has put them out
there as graphics images instead. Looks good, even though
it loads a bit slower. But, search engines do not see these
words now! They only see text.
Yes,
it might make a slightly different impression to our employees
and existing clients, but they are already sold. Aren't new
prospects our most important constituency?
