About
that strange line item on the trade show booth costs, please
don't raise any red flags with accounting. Between you and
me only, it is for flowers.
Yes,
I know we are a high tech company and most of our prospects
are engineers or scientists. But they are people too. And
you will notice how they relax, smell the big bouquets, and
spend more time around our counter because of this simple,
natural trick.
One of my old marcom managers taught me this. Of course, I
never believed her. But then I saw how well it worked!