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  The Dear Boss Marketing Letters    
 

Sweeten up the Booth with Trade Show Flowers

 
   

 

People react positively to the nature and smell of flowers!

 

 

 

 

 

 

 

 

 

 

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How to do it.
By people who have done it.


Subj: Trade Show Flowers Attracts the Prospects

Dear Boss,

About that strange line item on the trade show booth costs, please don't raise any red flags with accounting. Between you and me only, it is for flowers.

Yes, I know we are a high tech company and most of our prospects are engineers or scientists. But they are people too. And you will notice how they relax, smell the big bouquets, and spend more time around our counter because of this simple, natural trick.

One of my old marcom managers taught me this. Of course, I never believed her. But then I saw how well it worked!

Sincerely,

 

Your Marketing Manager.

PS We will make it part of the demo. Watch for live flower video and pictures to show up on our display screens too.

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