Can
you please talk to the press when the call? I know P.R. really
falls into our department and it certainly is part of our
functions, but the key press editors and analysts really want
to hear the message from the top. We have prepared you copies
of all the releases, our positioning as developed by the whole
management team, and even a Q & A so you should not be surprised
by any difficult questions.
We
understand that your background and forte is more engineering
and business, and that perhaps you are not always as eloquent
as you would like to be. But how the president talks to the
press, influences the whole organization. We know from experience
that the press will treat us better and with warmer coverage
if they can occasionally hear from you too. We will continue
to try and catch the calls first, and give you a brief "heads-up"
in advance, but this is not always possible.
